Where to host your site if you are doing business overseas (case scenario US and Brazil)


Where to host your site if you are doing business overseas: (case scenario: US and Brazil)

The developed countries have the best backbone infrastructure available worldwide when compared to developing and underdeveloped nations.
However, if your company has a presence overseas, it might be necessary to host your company’s overseas site in the branch country itself, instead of keeping it in the origin country.
Let’s take an imaginary example for a United States company called US1 that has a branch in Brazil.
The company US1 has an English language website hosted in the US. The company has two options:
1. Host the Brazilian Portuguese version of its site in the US or
2. Host the Brazilian Portuguese version of its site in Brazil

First, let’s imagine that you work and live in Brazil. This would be the step by step sequence of how the data packets travel from your computer that sits somewhere in Brazil and access the English (or Portuguese) version of the site hosted in the US (option 1):

1. The data packets leave your PC
2. Then, they leave your home router
3. Next, they leave the cable or DSL modem in your house and travel to the gateway in the area you live
4. They arrive on the central gateway of your ISP and they’re transferred to the destination backbone
5. Then, they arrive on the destination backbone and travel to the next backbone for the international connection route
6. Next, they travel the International sub-marine fiber for thousands of Km/miles on the Atlantic/Pacific (or other) oceans
7. They arrive on the destination’s main gateway of the United States
8. Then, they travel the gateways of the receptor ISP
9. Next, they arrive on the backbone receptor and travel to the destination backbone
10. They arrive on the destination datacenter; they are received by the outer network router that will be responsible to send the packages internally
11. These routers transfer the data packets to the routers and switches of the network
12. Finally, the data packets arrives at the destination hosting site (in this case, option 1, in the US)

If option 2 were the choice of US1 (Hosting the Brazilian Portuguese version of its site in Brazil), the process would be similar but the data packets would skip items 5, 6 and 7. This would save between 30 to 40% of the time or even more. The main difference is the distance between your computer (and your client’s computers) to the servers. So, in Brazil the distance won’t surpass 4000 Kilometers (approx 2500 miles), but if hosted in the US, the distance between the international connections could increase four fold (or more) than the internal distance in Brazil

The connections with Brazilian datacenters have a median response time between 40 and 80 ms (milliseconds) in comparison to US destinations with response times between 170 and 280 ms., depending on the destination’s distance and the number of local routers in the US where the data packets will travel before reaching the destination server in the US. The average time of sending and receiving data packets using TCP/IP protocol in Brasil can take up to 120ms when the site is hosted in Brazil vs 500ms when the site is hosted in the US

Therefore, if the Brazilian branch of US1 has VoIP, IPTV, Games Online, intranet, big e-commerce presence and/or other hosted applications, then hosting the site in Brazil is a great option. After all, these solutions are time critical applications. Therefore, the response time can define the outcome of the closing of a business transaction for a product or service being considered by the end user/client in Brazil. However, if time is not of the essence, it is possible to host the application in the US. Google.com.br is a good example. The applications are hosted in international servers due to the fact of being light applications and therefore they don’t overload the browsers of the end users.

Of course each country has its own idiosyncrasies, so the decision maker must do the homework and find out if the country in question has the necessary backbone infrastructure and justifies the hosting of the company’s website on the local hosting providers of the country.

Note: Part of the data and text for this article was copied from the following source: http://blog.hostdime.com.br/tecnologia/eua-ou-brasil-onde-hospedar/

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